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  • dogfooding

    This is what happens when a company uses their own products, often in beta, to test and work out any bugs.

    Technology; Information technology
  • acquihire

    Acquihire is a business practice in which a large company hires a smaller, sometimes struggling start-up purely for its talents. Increasingly, many acquisitions in the technology field are acquihires.

    Technology; Information technology
  • 9:41 AM

    In advertisements for the iPhones and iPads, people often notice the clock on the device's home page is always set to 9:41 AM. What's going on? Technically, it can be anything such as 8:15 AM or 4:50 PM depending on when the actual screenshot just happens to be taken. It turns out there is a ...

    Mobile communications; Mobile phones
  • Project Purple

    Project Purple was a top secret project by Apple that took place in 2004/2005 which eventually became the iPhone. In 2004, Steve Jobs conceived an idea of using a multi-touch touchscreen to interact with a computer in a way he could type directly onto the display, essentially removing the physical ...

    Mobile communications; Mobile phones
  • reality distortion field

    Coined in 1981 by current Apple VP, Guy "Bud" Tribble, the term was used to describe Steve Jobs' uncanny ability to convince nearly anyone of practically anything. According to, Tribble once commented to his fellow engineer: "Well, it's Steve. Steve insists that we're ...

    Psychology; Social psychology
  • Think Different

    "Think Different" was a major advertising campaign that Apple Inc. conducted between 1997 and 2002 to re-launch the company after nearly going bankrupt. In 1997, Steve Jobs was busy trying to save the company by cutting back spending. At the same time, he wanted to reinvent the company with a new ...

    Advertising; Marketing communications
  • Microsoft Rescue

    In August 1997 Apple was nearly bankrupt due to strong competitions from Wintel computers powered with Windows and Pentium. At the time, Apple risked delisting from the stock market as its stock traded below $5 a share. Software companies such as Adobe announced plans to stop publishing software ...

    Business administration; Business management
  • iBrand

    Apple first used the iBrand name with the introduction of its iMac line of computers. Ken Segall, an employee at an L.A. ad agency handling Apple's account, came up with the name "iMac" and pitched it to Steve Jobs. Steve originally wanted the product to be called "MacMan", ...

    Business administration; Business management
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